^ isnt this guy famous for being phil spencer ass lickerCool more people get the chance to play a great game.
^ isnt this guy famous for being phil spencer ass lickerCool more people get the chance to play a great game.
When the CEO of Sony calls gaming very niche, the writing has been on the wall. Everything has been scaled back this generation.. they even fired most of the marketing department. How can a company like Sony not have someone already in place for in-organic growth for acquisitions? The entire company is a patty shop.Remember Bethesda with 2 1 year exclusives to PS5, possibly Starfield too? Yep, they got bought by Microsoft. Remember Activision with a very close relationship with Sony (PS players enjoying exclusive content in every new COD entey). Yep, now they are a MS subsidiary. This deal does mean something, but not everything, it tells us MS is now trying to find relevance in Japan again, but what no hysterical morons in this thread even bother to mention because they are well, moronic, is that Sony is watching this. Sony, no matter how complacent they are at the moment, understand these MS moves and understand MS is being very serious about burying PS brand. This is not an uncertain situation where Sony is not able to see their rival’s next moves, MS’s intention and strategy has been conspicuously disclosed in the trial, only the most dumbs can actually believe Sony would just take those words for nothing. Business-wise, Japan is Sony’s playground, so it is absurd to think MS can have the high ground on this over Sony. I am frustrated with how little communication between fans and Sony atm, they are clearly being a huge fucking dick, but Sony is definitely looking for acquisitions. I still find it funny how there are people who literally said Sony did not give a fuck about PS brand just because they invested in another departments lmao.
When the CEO of Sony calls gaming very niche, the writing has been on the wall. Everything has been scaled back this generation.. they even fired most of the marketing department. How can a company like Sony not have someone already in place for in-organic growth for acquisitions? The entire company is a patty shop.
If they could they certainly would try.Microsoft buying Sony confirmed
Yep, the same happened years ago. It’s just how it is.Japanese company puts their games on Xbox
* Those games don't sell on Xbox
* Japanese company stops putting their games on Xbox
* Several years later, an Xbox exec cuts a deal with the Japanese company to bring their games back to Xbox
* Rinse & Repeat
xbotz idiots don't deserve the SE games, they should just fk off to hell along with their masters phil idiot spencer etc .Good. More people get to play the game, Hope to see more of this in the future as long as Square Enix remains independent. Also, why are people surprised by this, hadn't both parties indicated they were working to get FFXIV to Xbox?
I understand your sentiment but…Okay so here is my problem; remember when I said earlier that Microsoft just seems really good at staying in the news within enthusiasts gaming circles and spaces? This is exactly what I mean. And they have their mascot, Phil Spencer, out there to push it all along.
Sony have, literally, nothing in this regard. For weeks, if not months, it's felt like they are on the back end of being in the media cycle, or having a lead on the narrative. It feels like a lot of PS news we get is either reactionary, or smaller-note in scale. I'm interested in the new games revealed at the China Joy show, but let's be honest: that is dwarfed by Microsoft & Square-Enix coming out and saying they look to bring "even more" games to Xbox (which could very well include more mainline Final Fantasy releases).
It's really about the optics, and one thing Xbox are good at (almost to a fault), is pushing optics. They have an army of astroturfers, shills and influencers who will push the corporate talking points day in and day out, and go after PlayStation as much as possible, while head honchos like Aaron Greenberg and Phil Spencer associate with some of the biggest names doing that very stuff, and put their name & faces out there constantly in the media to act pro-consumer and look like "gamers".
Sony does nothing like that. They're masters at traditional advertising and marketing for their products, but are simply non-existent in this online communications space. I think getting rid of events like PlayStation Experience was a mistake. I think not bringing back PlayStation Home is a mistake. I think not getting something more steadfast going with the enthusiasts community online in terms of communication (with a face that can be attached to it), is a mistake. They need something to gain control of the narrative in these enthusiast circles where Microsoft's astroturfing has taken hold.
And, Sony already have that in prior mascots like Kevin Butler. Just bring that brand back, put a likeable face out there to engage with the community and fans. They can sure as hell do it better than Phil Spencer, and avoid the creepy cult-of-personality people like him and Aaron Greenberg (and more recently, Sarah and Lulu) have formed. Microsoft may have the quantity, but Sony could always have the better quality.
It also just feels like there isn't too much happening with PlayStation ATM when it comes to moves that can cement their position for the future. Cool, you've hit 40 million units, but will that sales trajectory continue? What about PlayStation 6? What happens if Microsoft acquire more 3P developers and publishers Sony have close ties with? What happens if they squeeze themselves into favorable positions with those 3P while Sony gets pushed out? What happens if the live-service/GaaS titles perform worst than conservative estimates account for? What happens to the rest of the 1P output?
Just seems like there's been a lot of Xbox steering the narrative of online discussion the past 18 months and so, and getting gains on the side like becoming the preferred partner of Sega/Atlus, potentially trying to do the same with Square-Enix, buying Zenimax, basically securing ABK, while already owning big IP like Minecraft on top of that, expanding their presence in the backend of gaming, trying to rig regulatory bodies with people who can conveniently make it easier for them to get future acquisitions, etc. And all we're getting on the Sony side of things are live-service/GaaS announcements, reveals for Chinese/South Korea games that are several years away and have no big IP brand association, PC ports, and yet more gaming hardware. And some of these have felt like reactions to various Xbox developments.
When is that actually going to change? I see Spiderman 2; it looks awesome. What's beyond that? What's Sony going to do for PlayStation in the short-to-mid-term, to secure its position 10 years from now, outside of the live-service GaaS plans? Is it really just going to be more timed 3P exclusives, or just exclusives with unproven small 3P Chinese/South Korean/etc. devs (some of whom are exclusively on mobile)? Is that going to be it? Because it kind of feels like that's just going to be all, and that's concerning.
If your strategy doesn’t make consumers buy your product and engage more with it then it is a failed strategy.I has allowed them, in part, to keep a base in the NA/UK markets significant enough as to deprive Sony of complete control (since X360) to PS2 era market share domination. No insignificant number either. 51 million Xbox Ones, Series prob cap around 40-45 mill lifetime. Set up is for the next-gen.
That is not a failed strategy. MS hardware and project management aka game publishing has been the semi-failed strategies if only looking at the console market. If we look at the revitalization of what was once the dead PC Windows Gaming market...from the PS2 era to now.... then Xbox, serving as the development standards commonality trojan horse, in that regard, has been a resound success (cost debate is separate). Consoles become more like PC's, thus affording PC a larger share of the premium games market. More importantly to MS, Windows stays relevant in Gaming, as both the development incubation platform and as a consumer consumption platform. Every Gaming PC more or less runs on, well you guessed it, Windows (as does Xbox - "tweaked" "barebone shell").
Some guys I think don’t realize how great PlayStation marketing is…95% of gamers don’t give a shit about PR on Twitter.
Sony marketing focuses on the real world which is why their consoles and games outsell Xbox.
As we speak Sony is currently taking preorders for Spider-Man consoles, Controllers and the covers.
The Covers have already sold out and the consoles/controllers are selling like hotcakes.
Meanwhile Phil Spencer is being worshipped for getting a 13 year old game on Xbox.
One which should have been there Day 1 if it wasn’t for Microsofts own stubbornness regarding servers and cross play.
A game which was been played already by gamers who wanted to play it.
Some of you are short sighted. None of this will make a difference this gen. MS is setting up for the next one.
And if I made a bold claim here…I completely disagree. I think since Phil and company came into to town to correct the "perception management" problem they've had considerable success in stopping and lessening the bleeding. Considering that the product offerings are not in the same stratosphere, whether it's the hardware quality (console, controller/OS) or the software (exclusives and partnerships); overcompensating in the media space in the U.S/UK/CAN markets has helped, tremendously -- to keep mediocre product offerings afloat. We are not talking Wii U failures here - what should have in fact occurred, at least for the Series consoles (literally released with no exclusives yet it's 21 million in). While Microsoft has not been able to fool all of the market into believing the PlayStation ecosystem and the Xbox ecosystem are interchangeable, it has fooled a great many, and talk, as they say comes cheap.
Boys, we back for the - 'm$ is setting up for the next one' for the third timeSome of you are short sighted. None of this will make a difference this gen. MS is setting up for the next one.
And if I made a bold claim here…
Series “21 million” is more due the lack of PS5 stocks on stores for all these years than actual MS marketing strategy merits.
When people saw that can’t buy a PS5 for months they choose to buy a Series S that was heavy available everywhere.
If not for the supply issue in these 3 years PS5 should be at higher numbers and Series at even lower.
And Sony’s partners doesn’t know that?Phil specifically targets Sony close partners (Square, Kojima, Capcom, Sega, Bethesda, Activision, Ninja Theory) to give them Game Pass deals or acquisitions papers. In the long run that makes Sony weaker because people don't buy these games on PS anymore.
Ex: I don't buy Sega games because they give them all on Game Pass anyway.
Soon FF16 or FF7R Rebirth will be on Game Pass and we will all feel like suckers for paying full price for them. Microsoft gets tons of positive PR and Sony gets all the hate for timed-exclusive and pissed off customers. That's exactly what Phil wants.
I keep reading that since first Xbox lolIt's pretty obvious that MS has already completely given up on this gen. The first 3 years were just putrid, with the lowest possible effort.
Picture MS launching a console in 2027, with a re-brand, with a portable version while owning Xbox Studios + Blizzard + Activision + Sega, with actual games coming this time, with Japanese publishers like SE and Capcom being paid to support it. They already spend about $80B in four years, they are all in.
Xbox blocked it because Square Enix wanted to make the online play multi-platform.... this is kind of ironic if you think about it.It wasn’t on Xbox already?
And it’s the only reason… all of this reactions are so sad I can’t evenXbox blocked it because Square Enix wanted to make the online play multi-platform.... this is kind of ironic if you think about it.