Okay so here is my problem; remember when I said earlier that Microsoft just seems really good at staying in the news within enthusiasts gaming circles and spaces? This is exactly what I mean. And they have their mascot, Phil Spencer, out there to push it all along.
Sony have, literally, nothing in this regard. For weeks, if not months, it's felt like they are on the back end of being in the media cycle, or having a lead on the narrative. It feels like a lot of PS news we get is either reactionary, or smaller-note in scale. I'm interested in the new games revealed at the China Joy show, but let's be honest: that is dwarfed by Microsoft & Square-Enix coming out and saying they look to bring "even more" games to Xbox (which could very well include more mainline Final Fantasy releases).
It's really about the optics, and one thing Xbox are good at (almost to a fault), is pushing optics. They have an army of astroturfers, shills and influencers who will push the corporate talking points day in and day out, and go after PlayStation as much as possible, while head honchos like Aaron Greenberg and Phil Spencer associate with some of the biggest names doing that very stuff, and put their name & faces out there constantly in the media to act pro-consumer and look like "gamers".
Sony does nothing like that. They're masters at traditional advertising and marketing for their products, but are simply non-existent in this online communications space. I think getting rid of events like PlayStation Experience was a mistake. I think not bringing back PlayStation Home is a mistake. I think not getting something more steadfast going with the enthusiasts community online in terms of communication (with a face that can be attached to it), is a mistake. They need something to gain control of the narrative in these enthusiast circles where Microsoft's astroturfing has taken hold.
And, Sony already have that in prior mascots like Kevin Butler. Just bring that brand back, put a likeable face out there to engage with the community and fans. They can sure as hell do it better than Phil Spencer, and avoid the creepy cult-of-personality people like him and Aaron Greenberg (and more recently, Sarah and Lulu) have formed. Microsoft may have the quantity, but Sony could always have the better quality.
It also just feels like there isn't too much happening with PlayStation ATM when it comes to moves that can cement their position for the future. Cool, you've hit 40 million units, but will that sales trajectory continue? What about PlayStation 6? What happens if Microsoft acquire more 3P developers and publishers Sony have close ties with? What happens if they squeeze themselves into favorable positions with those 3P while Sony gets pushed out? What happens if the live-service/GaaS titles perform worst than conservative estimates account for? What happens to the rest of the 1P output?
Just seems like there's been a lot of Xbox steering the narrative of online discussion the past 18 months and so, and getting gains on the side like becoming the preferred partner of Sega/Atlus, potentially trying to do the same with Square-Enix, buying Zenimax, basically securing ABK, while already owning big IP like Minecraft on top of that, expanding their presence in the backend of gaming, trying to rig regulatory bodies with people who can conveniently make it easier for them to get future acquisitions, etc. And all we're getting on the Sony side of things are live-service/GaaS announcements, reveals for Chinese/South Korea games that are several years away and have no big IP brand association, PC ports, and yet more gaming hardware. And some of these have felt like reactions to various Xbox developments.
When is that actually going to change? I see Spiderman 2; it looks awesome. What's beyond that? What's Sony going to do for PlayStation in the short-to-mid-term, to secure its position 10 years from now, outside of the live-service GaaS plans? Is it really just going to be more timed 3P exclusives, or just exclusives with unproven small 3P Chinese/South Korean/etc. devs (some of whom are exclusively on mobile)? Is that going to be it? Because it kind of feels like that's just going to be all, and that's concerning.