One is terminal, late stage cancer (full digital), and the other is not (physical media). There are degree's to this cancer, and we're getting awfully close to the worst of it yet.
======= Sidenote:
Look at all the pre-packaged marketing talking points already. When the drones online repeat it verbatim in the future, just take a step back for a moment to marvel at the social-engineering taking place, and how pervasive and manipulative it's. And once you grasp how fucked up it's, you will never go back to being a happy sheep.
"awesome NEW haptics" - not just haptics, but NEW. The word new was chosen there to give the appearance of innovation, as opposed to copying.
"Rechargeable battery" - the turntables. You will never see a console war waged fiercely for batteries ever again. Trust and believe.
"Cloud".... of course it has to have a name drop even on a fucking controller. It's there for mind-share management, to condition and predisposite the consumer to become familiar and comfortable with a remote server farm - which is more off putting than a romanticized marketing term as the "cloud". The less inofensive it seems, and the more you associate it with "good", the better. That's how things go from 0 to "inevitable future". Never forget that and what it means. The consumer has a say. The job of Microsoft is to manipulate the consumer so he believes he had a say in the cloud being the future and that he chose it willingly and of free will without no outside intervention pushing it in and/or making any other alternative look less appealing, out of sight, out of touch, and old.
"Buying digital is as affordable as dics" - BIG ASS FAT LIE! This how they slide their dick into your behind by having the user voluntarily surrender freedom for convenience. Then abusing that power later down the line. Moreover, the used-games physical market can not be beat in value terms, freedom and versatility. Your bought and paid for license in physical media is not tied to a storage drive of a console/pc or server farm (access to which is at the whims of a corp - they set the all the rules and change them whenever they feel like it).
"I don't miss my disc drive at all" - opinionated influencer angle type push to top it off. To give physical media the coup d' grace by "popular, people's vote". Naked manipulation.
"Xbox really knows me" - I'm sure it does, that telemetry and user data may come in handy if you ever become a real threat to the governance system of the U.S (unlikely for your average Joe). Apart from that however we know that info is being used by strangers to market products at you etc... privacy be dammed in this new age so...whatever. Everybody knows how it's with these devices, not just Xbox.
"Sustainability" - climate change marketing. The most inoffensive of the bunch, and in many ways positive. A few bucks saved in the electric bill is something, even if trying to piggy back on a movement that deals with bigger topics.