Come on bro you have to be reasonable, Ghost of Tsushima was a surprise because it was a new IP and Sucker Punch was a tier below ND, SSM and Insomniac. Same with the case of Days Gone. You allocate resources based on previous performances and Bend never had a smash hit game like ND or SSM. No one in their right mind will allocate the same amount of marketing push a Santa Monica or Naughty Dog game has for a Sony Bend game.Yes, that's what I meant, as well as cases when certain studio bosses received special treatment from top management for their work and projects because they are friends.
I remember Ryan saying that the success of Ghost of Tsushima came as a surprise to him, and this was against the backdrop of much weaker promotion of GofT, against the backdrop of ND, Insomoniac, and Gorilla projects.
The situation was similar with Days Gone, but there the game was released virtually unfinished, with even poorer marketing...
That is, we have the cult of personality in the form of Jimbo and Hulst, and elements of promotion of certain people based on personal relationships.
Days Gone got enough of a marketing push considering it was a new IP and a zombie shooter game, They just did not consider the gaming media at large vilifying the game for a white male protagonist