Perhaps I misunderstood it then when I read it. They probably meant others went around wanting to buy them and nothing came out of it. But it seems like Ubisoft is now scrambling. If they don't pick up their act they'll most likely will get bought sooner or later. What is their worth right now?
MS will most likely buy them if ABK doesn't go through, but I am pretty confident that ABK will go through.
MS can't buy them because they don't want or need to sell.
Yes, even before the consolidation craze started, years ago they had people who tried to acquire them, being Vivendi the popular and public case because they wanted to acquire via hostile takeover. They got rid of Vivendi since the majority of investors and workers supported the Guillemots and didn't want to sell.
Ubisoft is not scrambling at all, they have an over two decades long yearly revenue growth pattern with most years being profitable. They have a fuck ton of assets like a big amount of popular IPs and over 40 studios with over 20000 workers, plus also have a huge chunk of cash and equivalents, plus a giant like Tencent backing Ubisoft and having secured that the Guillemots will be on charge of it.
Like many other companies got impacted by the post covid: several projects delayed and revenue drop not being able to continue the covid bump, which in their case had the bad luck of also having a few key games underperformed and also had the accusations controversies before that. All together resulted on their stocks dropping and pretty likely will announce a good drop in this fiscal year revenue plus posting hundreds of millions of loses instead of the expected profits. They are having a bad year.
But they have the resources to handle it and continue, plus many big titles coming that as usual pretty likely most of them will perform super well, so they'll recover. And obviously they'll also have to take some actions to become more profitable and earn the confidence of their investors, so they're cut the fat so canned a few unannounced games and pretty likely will reduce hirings to reduce a bit the manpower and costs.
Also, beyond management the workers (who also have a big chunk of the company stocks) didn't want to sell to Vivendi because they were happy with the Guillemots management and didn't like what Vivendi had make with Activision before, and also because didn't want to have anyone outisde Ubisoft telling them what to do. They wanted to continue to do the games they wanted. Same would apply for MS, who is a total mess managing their teams so workers would also stop an acquisition from MS even if the Guillemots would want to do it.
I thought Haven was essentially a skunkworks Ubisoft for Sony, given that until more recently Ubi weren't interested in selling?
Ubisoft continues not wanting to sell, and very recently secured it for many years thanks to Tencent.
Haven have a good chunk of the key talent behind record breaking new IPs like AC and Watchdogs and other top hits like Rainbow Six Siege. Other Sony studios also hired many key current or forme staff from Ubisoft, like the Rainbow Six Siege director, who went back to Guerrilla (where he was the director of the Killzone 2 multiplayer before).
They can't buy Ubi now, and Sony seems that already acquired or hired what they could have wanted from them: some of their key active talent creating top AAA new IPs and the main people behind their most successful GaaS.