These ads never appeared for me before. I only had ads on our Explore tab at the time. And never was the resolution this bad.
Maybe there is a bug in the system. It's even telling people that own these games on disc, to download the game now on PS Plus when they hover over the icon.
News feed always been there since launch. It’s up to the developers to use it.
Not a lot of games use it that’s why you didn’t notice.
By the time it got used more activity cards became the standard on the UI with resume activity art backgrounds. Even when not in use the game art will show.
Now that Sony has removed activities being the standard, news feed are now on home screen.
I agree it can be a bug in regards with it showing too much with a lot of games. But like I said it wasn’t used a lot before. So maybe it’s a natural progression.
Just bring back activity cards on the home screen.