Egagement is a useful metric only if you sell advertisement or something like that. If people buy your games (they expect them to be good\great) it doesn't matter much if they play 15 minutes or 200 hours, so long as they buy them again the next time around.Ok, most interesting thing you've said and tbh I've heard it a million times before..........Yet that word "engagement" is something isn't it. PS4 and PS5 usually outsells XBOX games that are multiplatform everytime, most times by a huge margin/ratio, now that is guaranteed superior engagement because nobody typically buys a disc so it can sit there.....As opposed, how are we quantifying better engagement on gamepass for any title because it's available to subs? We would need stats to show that such and such game is getting lots of traction on GP, all persons who downloaded said game spent 5 hours or more on it. Engagement cannot be superficial, by that I mean, I downloaded it but never played, I added it to my download list, I launched it got in the menus and exited, all of these are recorded as someone engaging with a game on gamepass and the ticker goes +1, but is that really engagement? Also, Gamepass has many games available right, a new game hitting gamepass does not mean anyone is downloading or playing, there are many games to choose from so that in itself is an issue. You remember the time when you only had 1 channel or 2 on your TV, there was serious engagement there, till Cable came or Netflix came and what you choose to watch become so much harder. There will be dibbing and dabbing and not really watching anything really. Yet MS will never share gamepass stats, they will only say millions engaged, we really don't know the depth to that engagement and that can be very misleading.
As opposed, I know PS fans have bought millions of copies of Persona, so that's quantifiable engagement, no one can question that lots of PS fans played Persona.
For something like GP I assume it tells them which games GP clients like and what they should emphasize on, and people who don't spend enough hours on it are at risk of cancelling.
But in the end engagement as a metric is a signal, not an end in and of itself, this is something you use to drive other opportunities, but people being "engaged" does not automatically bring revenue (there are plenty of people engaging on the torrent sites, yet nobody makes money from these movies).