I noticed this towards the end of last gen. It was so sudden, everyone was thinking Sony "needed to adapt" or Xbox would destroy them, arrogant sony claims and all, when all they ever did was give us exactly what we wanted last gen, great games. Turns out Sony is just fine selling $70 games at a premium because they are QUALITY. You cant just put out a cheaper product and think marketshare will flood your direction, maybe in the grocery store market, but not with entertainment media. People will always pay a premium for what hype, I mean look at Apple!
2020-2021 you'd think series s + gamepass was gonna be a global phenomeno if you only read ERA lmao