I genuinely don’t see how Microsoft can revive the Xbox brand, even if they made cod exclusive. Like the brand is so dead I think they’d drag cod down with it rather than cod help it out. The mismanagement of halo and being so irrelevant for so long is such a huge hill to climb and they are already cutting back on marketing staff. And I keep saying, as soon as Sony sees the results of this deal and what regulators say, you better believe they have contingency plans. Even if it’s not publisher acquisitions, they’ll make investments in them if they haven’t already that they’ve disclosed.
Microsoft showed their hand before they had a check mate and now sony knows what their capable of and how far their willing to go. Sony may not have the same financials but theyre not broke, they have 70 percent market share to use to their advantage, and deep roots with japanese publishers.
I guess what im trying to say is, how can a brand be dead for two generations in a row, then expect to revive itself after being completely irrelevant in almost every single market while their main competitor keeps making new hits, new deals, keeps building its audience uncontested two generations in a row, new ways to play (vr), and keeps gaining mind and marketshare?
Microsoft showed their hand before they had a check mate and now sony knows what their capable of and how far their willing to go. Sony may not have the same financials but theyre not broke, they have 70 percent market share to use to their advantage, and deep roots with japanese publishers.
I guess what im trying to say is, how can a brand be dead for two generations in a row, then expect to revive itself after being completely irrelevant in almost every single market while their main competitor keeps making new hits, new deals, keeps building its audience uncontested two generations in a row, new ways to play (vr), and keeps gaining mind and marketshare?
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