even publishers have their own launchers, why in the hell a platform holder and one of the most iconic brands in videogame history wouldn't? again, the only thing they're doing releasing games on Steam is fortifying Valve's monopoly on the PC market, and it'll be costly to them if they want to expand PSN and PS Store to PC eventually cause they're acomodating Steam users to not have to download their launcher.That thing won't do well. How many launchers does PC already have? 3 major ones?
It would definitely benefit them but I don't think it'll do as well as they hope.