The Master Race meme is not a big population, people with top of the line expensive af cards will always be a minority, they also supply the used market of the next batch (the majority) of players that can't afford the luxury while Nvidia + AMD supply top - mid cards for everyone interested
There was a niche that used to pay top dollar for the most expensive cards and that was ok, then the crypto fad happened and these greedy douches in the industry thought rising the price on everything was going to be the new normal, poor idiots, it
totally backfired on them the moment crypto bubble popped