People doesn’t understand that level of investment is something nobody else will I’m the industry.Comparisons to what Sony is doing and what MS is doing are woefully inaccurate.
Bespoke exclusives are as old as consoles themselves. All platform holders do it, it’s a give and take scenario and part of healthy competition.
MS buying up massive chunks of the industry in perpetuity, well that’s a whole new ball game. Nobody in their right mind should support this in any scenario or industry.
Ms money can keep running at a loss to squeeze the competition and essentially strangle them into a shadow. They make noise and pretend it isn’t so, even give enough breathing room to give the illusion of competition all the while holding all the strings.
A platform holders in good shape has like $2-3 billion profit per year… how many years will take to recover a $70b?
It is a level of investment no other publisher or platform holder will do because they will never recover from it.
Unless you have another side of your business that prints money and you want to kill all the competition and dominate the market alone.
MS did that in a lot of others markets already… killed a lot of brands to become the sole option.
Wunderlist, Sunrise, Skype, etc just some names you guys probably don’t know.