That's because you don't realize how much work putting together showcases are. You also don't realize/care that Sony has more concerns than advertising to existing customers.
Customer Acquisition costs vs Customer Retention costs.
When it comes to dollars spent on marketing, you definitely want to focus on customer acquisition, it's why CAC is more expensive than CRC.
I'm not even sure that a May showcase even makes sense.
What are Sony's biggest priorities for the fiscal year?
- PS5 Pro Launch - October/November
- Destiny 2 Final Shape - June
- Concord - Presumably Fall
- Until Dawn - Presumably Fall
- Continued sales of Helldivers 2 - Year round
A state of play focusing on Destiny 2 Final Shape, Concord, and Until Dawn makes more sense than a showcase. I won't be upset if they do a showcase, but I'll be immediately wondering what they're going to do in September to promote the PS5 Pro.
A September showcase makes WAY more sense as a PS5 2.0 launch showing what's immediately available for PS5 Pro and teasing for FY2025 and maybe FY2026.